Articles by Paul Rand

Black in the Visual Arts
Black in the Visual Arts
1949

Originally published in “Graphic Forms: The Arts as Related to the Book”, Harvard University Press.

Posters
Posters
1952

Originally published in “Posters: Fifty artists and designers analyze their approach, their methods, and their solutions to poster design and poster advertising”.

P-O-S devices and advertising linked together by a symbol
P-O-S devices and advertising linked together by a symbol
1952

Originally published in “Design for Point of Sale” by Ladislav Sutnar.

Gene & Helen Federico
Gene & Helen Federico
1952

Originally published in Graphis 43, 1952.

Modern Typography in the Modern World
Modern Typography in the Modern World
1952

Originally published Typographica 5

The Trademark as an Illustrative Device
The Trademark as an Illustrative Device
1952

Originally published in “Seven Designers Look At Trademark Design”.

Ideas About Ideas
Ideas About Ideas
1955

Originally published in “Industrial Design Magazine”.

Advertisement: Ad Vivum or Ad Hominem?
Advertisement: Ad Vivum or Ad Hominem?
1960

By Paul and Ann Rand, originally published in a special issue of “Daedalus: The Visual Arts Today”.

The Art of the Package
The Art of the Package
1960

Originally published in PRINT: January/February, 1960.

Design and the Play Instinct
Design and the Play Instinct
1965

Originally published in “Education of Vision”.

Trademarks and Symbols of the World Preface
Trademarks and Symbols of the World Preface
1965

Originally published in “Trademarks of the World”.

Integrity and Invention
Integrity and Invention
1971

Graphis Magazine introduction.

Hans Schleger
Hans Schleger
1977

A touching tribute to design legend Hans Schleger.

On the RCA Ad
On the RCA Ad
1981

Originally published in “The Design Concept”.

The Politics of Design
The Politics of Design
1985

Originally published in “A Designer’s Art”.

Observations on Intuition
Observations on Intuition
1987

Originally published in the “STA Design Journal”.

The Case for the Ampersand
The Case for the Ampersand
1989

A critical review of Eric Gill’s “An Essay on Typography”.

Logos, Flags, and Escutcheons
Logos, Flags, and Escutcheons
1991

AIGA article by Paul Rand.

Confusion and Chaos: The Seduction of Contemporary Graphic Design
Confusion and Chaos: The Seduction of Contemporary Graphic Design
1992

Originally published in the AIGA Journal of Graphic Design, Volume 10, Number 1, 1992.

Object Lessons
Object Lessons
1993

Originally published in The New Criterion.

Failure by Design
Failure by Design
1993

Originally published in the New York Times.

Language of Art
Language of Art
1996

An addendum article to Lascaux to Brooklyn. Contributed by John Maeda.