Thoughts on Design, 1st Edition

1947
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Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition
Thoughts on Design, 1st Edition

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8.5 x 10.75 hardcoverbook with 164 pages, 94 halftone illustrations and 8 color plates. Trilingual edition, with French and Spanish translations.

This is — quite possibly — the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result.

— Randall Ross of modernism101.com

From the dust jacket:

“Rand is aware of the complexity of the designer’s function: he stresses this again and again. He has no patience with slickness, with facility; he is a severe critic of the hackneyed and the insincere. All this is dead wood to be cleared away.”