This interview, conducted via fax, is a fun example of Rand’s pure modernism—his short, witty answers to probing questions.
Originally faxed October 26, 1995
The Original Text
Q: How did you become a designer (more specifically on your path to becoming a designer what happened that you might consider unusual, out of the norm, that has had an influence on how you design today)?
A: An act of God.
Q: How do you define graphic design today?
A: The realization of a visual idea.
Q: What might you suggest to a young designer just beginning a career, or one who is still in school, soon to be starting out?
A: Work hard and read about aesthetics.
Q: Tell me who are you influences coming into this business. Also, are they still mentors or influences?
Q: If you could read your obituary in some future time, what do you think it might say? What do you want it to say?
Q: Did you have any art school training?
Q: How has your work changed since you began?
A: Very little.
Q: What do you think of the influence of electronic technologies?
Q: What’s your favorite ice cream?
Q: If you were to start all over again today, is there anything you’d do differently?
Q: What did you always want to be when you grew up?
A: An artist.
Q: What is your favorite hobby?
Q: What’s a project you would absolutely love to do? Are you working on any special projects right now?
A: Nothing special. Yes.
Q: What would you want from me if I came to you looking for a job?
A: To be truthful and helpful.
Q: Where do you turn for your inspiration? (outside of design)
Q: Who or what have you learned the most from in your life?
A: Too many to enumerate.
Q: What is the difference between art and design? What do you see as the difference the practice of graphic designer and the art director?
A: No difference. The graphic designer does the work.
Q: What do you think of the “new revolution” in type design, or do you think it is even revolutionary?
Q: If you had to pick one alphabet to use for the rest of your career, what would it be? Why?
A: Janson/Because it’s great!
Q: In looking forward, what would you do that you possibly haven’t done?
The Original Interview