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These two long essays explore one of the most influential modern American graphic designer’s and his crucial role in the new visual language which revolutionized design in America as both a service and as an art. Helfand’s fresh research into Rand’s tenacious interests in the European avant garde, art history, and the enduring relevance of his theory for “Play Instinct” bring to light fascinating contradictions that make his legacy all the more distinct.
A Designer’s Words
From the Paul Rand Symposium on April 3, 1998 at the School of Visual Arts in New York.View Now